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Annual Flooring Product Guide 2023

Floor Covering News

N ew products are the lifeblood of the retail flooring industry, and dealers sometimes stake their reputations on selecting winning products that will resonate with customers while contributing to the bottom line. As per usual, the hardwood category is well represented with species from North and South America featured.

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Latest wood floors run the wide/long gamut

Floor Covering News

Suppliers are investing in new technologies to make wood floors more durable and, yes, water resistant, to compete with the likes of SPC. I n the battle to reclaim market share from look-alike categories, hardwood suppliers are rolling out an array of new wood floors designed to pique the interest of retailers as well as consumers.

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Wider, longer hardwood planks maintain momentum

Floor Covering News

Evidence of these efforts was abundant at recent industry trade shows such as the 2023 NWFA expo and even earlier this year at TISE in Las Vegas. It features a new texturing technique called Sculptured Dimension, which is designed to accentuate the depth of the colors in the product. “We