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Power of brands: Transparency on the rise

Floor Covering News

Steeped in tradition, Sika-DriTac has manufactured premium-grade adhesives, underlayment, rubber sports flooring and installation solutions for the wood and resilient floor covering markets for more than 60 years. Masland: “Inspired by Design.” market from its beautiful home country of Brazil. Trucor: “Click it and Love it.”

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35th Anniversary: 35 people under 40

Floor Covering News

Millennials are making a name for themselves in the flooring game, taking the lead on everything from marketing to retail ownership to product design. While she was still only in her 20’s, Flavia moved to Miami from her native Brazil to take over the management of the U.S. sales manager/design consultant, Precision Floors & Décor.

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STATS: Wood finds silver lining amid challenges

Floor Covering News

One of the factors that has put increasing pressure on the hardwood flooring segment and stolen market share in some end-use sectors is the competition from LVT/P, WPC and SPC products —many of which are designed to mimic not only the visual depth of genuine hardwood but the texture as well. The raw materials situation is real,” Doyle said.