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Must-have product introductions of 2023

Floor Covering News

Cali: Shorebreak Cali’s recently launched laminate, Shorebreak , is positioned as a next-gen product for homeowners and design professionals seeking a sophisticated (yet practical) stone-look flooring option. SELLING POINT : Lighter, more resilient and easier to install and maintain than genuine stone.

Products 105
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Industry associations ramp up training efforts

Floor Covering News

Organizations across the industry are updating their training and educational programs to aid installers, sales representatives and other flooring professionals in perfecting their craft. Topics covered include floor prep, general hand and power tools, jobsite check procedures, adhesives, general layout and more. “In

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Some Like It Hot: In-Floor Heating Options

Architectural Ceramics

Headquartered in Rockville, Maryland just outside the DC-metropolitan area, Architectural Ceramics is familiar with chilly temperatures in winter. Do you always shower in the early morning, when porcelain or stone tile floors are habitually cold no matter what the season? AC’s in-stock, in-floor heating option, Strata Heat.

Flooring 173
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Latest padding products serve multiple purposes

Floor Covering News

These products cover all vinyl, wood and laminate, according to Jim Wink, vice president of sales and marketing. Recently, Foam Products added a new self-adhesive crack isolation/acoustical underlayment product for ceramic and porcelain called Silencer CPS. WECU Silently+ bolsters WE Cork’s expansive lineup of underlayments.

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Your Room’s Focal Point: The Fireplace

Architectural Ceramics

Often we see a decorative fire-safe paneling on the back and sides of the firebox, and sometimes we see what looks like a regular ceramic tile. Even though many of our tile series is strong enough to hold up to the heat of fire, the adhesives and grouts used to set the tile are not intended to have that much exposure to an open flame.

Porcelain 165
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Padding: The yin to hard surfaces’ yang

Floor Covering News

By Elisabeth McGowan While underlayment is usually an easy sell alongside a carpet purchase, it’s not always top of mind when finalizing a hard surface sale. One of the common complaints of hard surface flooring is just that—it’s hard,” said Chris Palmer, vice president of sales, Leggett & Platt. The benefits don’t end there.

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Shaw Floors looks to ‘Elevate’ retailers’ offerings

Floor Covering News

Stacy Smith, sales manager, Ridout Lumber Co., All you have to do is add adhesive. CERAMIC TILE When it comes to tile, Shaw Floors has been making a more concerted effort over the past two or three years, according to Chase Meluch, product development manager, tile and stone. “We Rogers, Ark.,