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Real wood coalition, part 11

Floor Covering News

As hardwood planks continue to grow wider and longer, adhesives also need to evolve. While there have been advancements in installation materials, adhesives and manufacturing processes, the fundamental principles of moisture and wood has essentially remained the same. DID YOU KNOW. NEW AND NOTABLE. Sweet Memories, Mirage.

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Obstacles fail to derail wood’s surge

Floor Covering News

The availability of hardwood in more formats, species and colors is driving consumer interest. Brad Williams, vice president of sales and marketing at Boa-Franc, maker of the Mirage brand, agreed. Shown is Castlewood Prime from Shaw Floors. This activity, suppliers report, is not relegated just to select applications.