Ceramic: In-store elements help secure the sale
Floor Covering News
SEPTEMBER 3, 2020
One of MSI’s retail partners, Yates Flooring in Lubbock, Texas, features tile prominently and uses a key strategy of grouping color and material to help make the sale. To start, Holle suggested retailers group like colors and materials together, add room scenes and utilize paint. Don’t underestimate the power of paint,” she said.
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