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STATS: SPC segment continues to lead the charge

Floor Covering News

In addition to its ease of installation, updated designs and performance within the LVT segment have contributed to the category’s growth. Visual designs throughout the LVT category continue to improve and rival the look of real hardwood as well as tile and natural stone, all at lower prices than the real thing.

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Industry disrupters 2024: Internal factors, external forces upend status quo

Floor Covering News

PureGrain direct digital print DLVT flooring uses digital embossing technology to create high-definition designs directly on a high-density rigid core. What’s more, the initiative is designed to change how retailers and manufacturers work together to sell that flooring. These products offer the realistic look and feel of actual wood.