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STATS: SPC segment continues to lead the charge

Floor Covering News

Visual designs throughout the LVT category continue to improve and rival the look of real hardwood as well as tile and natural stone, all at lower prices than the real thing. In many instances, I’m convinced that consumers will gravitate toward wood or stone and then they will go into the store and they will leave buying rigid/LVT.

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Industry disrupters 2024: Internal factors, external forces upend status quo

Floor Covering News

PureGrain is said to offer greater color clarity (5x more compared to traditional film products, the company said), embossed texture dimension, enhanced abrasion properties and is designed with 35 unique planks. These products offer the realistic look and feel of actual wood. This is all happening in the U.S.