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FCNews 2nd annual FCNnovation Awards winners

Floor Covering News

For retail sales associates, PFC is intended to be the easiest way to sell flooring—with confidence and simplicity. Durability on rigid core products featuring True Grout technologies is maximized due to the addition of a colored wear layer between the décor film and the core. And if it is repeatable, it is improvable. Statements 2.0.

Grout 98
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Daltile Statements program proves its worth to the flooring dealer

Floor Covering News

According to Patrick Warren, vice president of residential sales, dealer and showrooms, Daltile’s residential remodel business was up almost double digits in 2022, but Daltile Statements dealers outpaced that growth. “As At the same time, Daltile has built the merchandising so the retail sales associate can close that sale.

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Industry disrupters 2024: Internal factors, external forces upend status quo

Floor Covering News

Or it can be as simple as stripping down complexity to give consumers a more intuitive experience—something software/tech firms are getting rather good at. The segment posted astronomical gains year over year, beating out every other flooring category in terms of growth and stole share from carpet, hardwood, ceramic and laminate.