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An infusion of youth produces ‘Ultimate Floors’

Floor Covering News

Ultimate Floors was founded in 2012 by Ofer Dardashti, a 30-year contractor who wanted to step out of construction. Since then, the brand has evolved from a supplier of traditional laminate products to what is now a provider of waterproof laminate, rigid core/SPC, glue-down LVT and even moldings. There was too much opportunity.”

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Industry disrupters 2024: Internal factors, external forces upend status quo

Floor Covering News

In flooring, it can be as explosive as developing completely new product formulations that offer consumers features/benefits not previously available—we’re looking at you, WPC. This year’s Floor Covering News “Industry Disrupters” 2024 issue features all manner of players that are—or are poised to—shake things up.

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Florida Tile's Relive Inspired by Rich Colors of Reclaimed Wood

ISC Surfaces

Colors: Alaska, Florida, Montana, Oregon Glazed Porcelain Floor & Wall Tile: 8" x 48" Other Features : GREENGUARD Certified, Certified Porcelain, 40% Recycled Content For more information about this or any other Florida Tile products, please click here.

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NFA showcase: Attendees relish face-to-face opportunities

Floor Covering News

Las Vegas—The NFA specialty vendor showcase that convenes on the eve of Surfaces has been called the most meaningful four hours in flooring—a forum that allows more than two dozen vendors to meet with 43 of the most influential flooring retailers in the industry, all in one room. This show is great,” he told FCNews. “It

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Retailers React: Are you seeing increased interest in Made in America?

Floor Covering News

Every two weeks, FCNews seeks out flooring retailers across the country to offer their advice on hot topics of the day. Here are their responses: “My customers aren’t necessarily requesting made in the USA, but I do talk about those products during the lifestyle interview and product selection phase. “As a U.S.

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Winning at Retail 2023

Floor Covering News

In fact, many successful flooring retailers know when to turn away business, even telling potential customers that they might be better served going elsewhere. We want customers to love the style and design of the products. Have you installed any new flooring in your showroom? And then we will discuss price and performance.”

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Florida Tile's New Linen Look, Rhyme

ISC Surfaces

Rhyme Ivory Staccato 12x24 on floor with Alto Roman Mosaic on wall Florida Tile's Rhyme is inspired by a traditional linen fabric look, replicating the fragile texture of fabric in the surface and featuring a subtle tone-on-tone graphic. Florida Tile is available from ISC Surfaces in Missouri, Oklahoma, and Central / Southern Illinois.

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