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An infusion of youth produces ‘Ultimate Floors’

Floor Covering News

Ultimate Floors was founded in 2012 by Ofer Dardashti, a 30-year contractor who wanted to step out of construction. I graduated college in 2019 and I joined [my father] almost immediately,” Ron Dardashti told Floor Covering News. Laminate flooring, for example, has been a staple for Ultimate Floors since its inception.

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NFA showcase: Attendees relish face-to-face opportunities

Floor Covering News

Las Vegas—The NFA specialty vendor showcase that convenes on the eve of Surfaces has been called the most meaningful four hours in flooring—a forum that allows more than two dozen vendors to meet with 43 of the most influential flooring retailers in the industry, all in one room. Flooring of Oklahoma City.

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Winning at Retail 2023

Floor Covering News

In fact, many successful flooring retailers know when to turn away business, even telling potential customers that they might be better served going elsewhere. What can I do to help you narrow down your selections?’” —TRAVIS CARLSON, Carlson’s Flooring America, Fort Myers, Fla. Have you installed any new flooring in your showroom?

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Industry disrupters 2024: Internal factors, external forces upend status quo

Floor Covering News

In flooring, it can be as explosive as developing completely new product formulations that offer consumers features/benefits not previously available—we’re looking at you, WPC. This year’s Floor Covering News “Industry Disrupters” 2024 issue features all manner of players that are—or are poised to—shake things up. Changing the rules.

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Retailers React: Are you seeing increased interest in Made in America?

Floor Covering News

Every two weeks, FCNews seeks out flooring retailers across the country to offer their advice on hot topics of the day. ” —Kevin Murray, Murray Floor & Window Coverings Billings, Mont. Marine veteran, I always look for made-in-the-USA products and promote them as hard as I can—without losing the sale. “As a U.S.

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CCA members extol virtues of Retail 2.0 system

Floor Covering News

will be the merchandising system for CCA,” John Gilbert, president of Carpet One Floor & Home, told Floor Covering News. Keith Spano, president of Flooring America/Flooring Canada, agreed, adding: “Very few have not wanted it. Schneider’s Flooring America, Vernon, Conn., It has exceeded our expectations.”

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Daltile makes a bold ‘Statement’

Floor Covering News

Patrick Warren, vice president of residential sales, put it in perspective: “When you’re shopping within the 2.0 Everything is color coded in here so they see what comes together.”. was excited about the color change from dark to white in 2.0 Of course, it all comes with an investment—in both floor space and dollars.