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The A+ flooring products of 2023

Floor Covering News

In flooring, retailers hand out accolades for their top products. Ultimately, the product must resonate with the customer to truly garner A+ status. We have found that the price point, construction and colors fit a wide range of style and consumer preference.” — Arthur Paylor Mill Creek Carpet & Tile Company Tulsa, Okla.

Products 111
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Don’t judge a book by its cover in sales

Floor Covering News

This colorful little anecdote illustrates a valuable lesson in modern retailing: Every person who enters the retail showroom is a potential client. But it can be easy to write someone off based on an initial judgement and not give the full effort on a sales pitch. We market to the better products, and that’s what people come in for.”

Sales 75
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Selling made simple from dealers who know

Floor Covering News

Some focus on color and design, while others default to good/better/best comparisons. said when it comes to selling, it’s better to learn what the customer is looking for prior to launching into a sales pitch. Don’t force it and don’t try to sway them to a particular product. Stay informed. Ask the right questions.

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Forbo proves linoleum’s staying power

Floor Covering News

Forbo’s Marmoleum features a wide range of color, design and size options to create multiple looks. Forbo was founded with an expressed focus on linoleum flooring products. Forbo was founded with an expressed focus on linoleum flooring products. They keep coming out with new products even though they don’t have any competition.

Iowa 98
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Alliance Flooring holds Connect ’21 event

Floor Covering News

By Ken Ryan Alliance Flooring held its Connect ’21 Virtual Product Showcase March 15-17, an online event that brought together members and suppliers virtually for new product and merchandising introductions in advance of the upcoming selling season. The rising costs have forced suppliers to increase pricing on a range of products.

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How retailers embrace the ‘new normal’

Floor Covering News

Our sales staff is happier, make more money [and do not work] nights or Sundays.” – Lou Morano. said Eric Langan, president and owner, Carpetland USA, Davenport, Iowa. After COVID-19, we reduced our sales staff to a skeleton crew for a short period, closed at night and Sunday,” said Lou Morano, president. “As on Saturday. “We

Sales 98
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Must-have rigid core brands for 2021

Floor Covering News

The new year is moving right along, and with it has come new innovations and product lines from top brands across flooring categories. When looking for new rigid core flooring lines to onboard or turning to a proven collection to make the sale, flooring retailers seek out specific qualifications in both the product and supplier.