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An infusion of youth produces ‘Ultimate Floors’

Floor Covering News

Now we’re shipping to Alabama, Mississippi, Louisiana, Oklahoma, Kansas, all over Texas, Colorado—just in the past year and a half.” What makes it tick So, what’s behind this relatively new brand—other than young blood and drive? The line also taps the wood-look trend with realistic colors and styles.

Flooring 105
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Industry disrupters 2024: Internal factors, external forces upend status quo

Floor Covering News

PureGrain is said to offer greater color clarity (5x more compared to traditional film products, the company said), embossed texture dimension, enhanced abrasion properties and is designed with 35 unique planks. These products offer the realistic look and feel of actual wood. This is all happening in the U.S. It now ranks as the No.