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Industry News: Promotions, Products & Certifications

CTDA's Tiledealer Blog

Florida Tile Promotes Barbari & Facca To New Strategic Roles. Florida Tile has announced two significant changes to its sales and marketing organization due to recent growth in it independent and commercial divisions. Tom Facca has been promoted to Executive Vice President of Independent and Commercial Sales.

Industry 100
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Lux Flooring’s laser focus on SPC

Floor Covering News

Lux Flooring’s SPC products feature a 22-mil thickness and a virgin stone core for added durability. W hile some flooring companies aim to be many different things to many different retailers—providing a breadth of product categories from wood to resilient to ceramic—Lux Flooring’s focus is singular: SPC luxury vinyl flooring.

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Retailers of the Year 2022: Avalon Flooring, Watkins Floor Covering, Kelly’s Carpet Omaha

Floor Covering News

In choosing their top retailer partners, suppliers looked beyond sales volume to other key attributes such as communication skills, trust, company culture and even benevolence as differentiating factors. What Mohawk had to say: Avalon Flooring is a fully engaged Edge retailer with a wealth of knowledge for soft surface products.

Omaha 98
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35th Anniversary: 35 Women in Flooring

Floor Covering News

As an employee-owned organization, Adams has been instrumental in leading the growth of the company into 17 retail locations across Pennsylvania, Delaware and New Jersey. During that time, she was instrumental in the initial launch of several product lines and managed Mannington’s Surfaces presence for over eight years.

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Allstate Flooring capitalizes on private-label

Floor Covering News

Wood products from Allstate Flooring undergo a special process to create unique visual appeal. Allstate Flooring Distributors, which services New York, New Jersey, upper Connecticut and northeastern Pennsylvania, has excelled at private labeling. All the colors are on trend with a price point that is hard to beat.

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Mohawk is bringing the rhino back in a big way

Floor Covering News

The response to the new campaign, directly tied to the launch of the new SmartStrand Color Wall, has been fantastic, according to Kelli Widdifield, senior vice president of marketing. The fundamental element that made it compelling was an over-the-top depiction of how much our SmartStrand product can take and still perform.”

Texas 98
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“Preserving the Past – Protecting the Future” by Jeffrey Steele

CTDA's Tiledealer Blog

Twelve years got me oriented in the tile world, in charge of sales and marketing for what was basically a small company where we not only made our tiles by hand but also made all the machinery we used to make the tiles. Encaustic or geometric tiles are colored clay tiles cut in shapes that make up larger designs.