Decking Sales Strategy Travertine 
Floor Covering News
FEBRUARY 12, 2024
I think the vibe is very good,” said Patrick Warren, vice president, residential sales, dealer & showrooms, Daltile. It’s perfect for wayfinding or illuminating around a pool,” said Kathy Green, director of brand strategy and communications. “It You can put it by pools, on decks, in showers and the water will shed and not pool.”
Floor Covering News
FEBRUARY 20, 2024
Eva-Last, which previously specialized in outdoor decking materials, made its foray into the indoor flooring market—and eco-friendly category—with its “Tier” brand of luxury rigid core flooring. What’s more, the company’s new Canopy brand focuses on a tech-first go-to-market strategy and geographical exclusivity for its dealer partners.
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