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Ceramic: Differentiation via versatility

Floor Covering News

“Tile’s versatility in cladding multiple surfaces both indoors and outdoors sets it apart in the market by offering a comprehensive solution for all spaces,” noted Kathy Greene, director of brand strategy and communications, Emser Tile. Not offering solutions for exterior spaces could mean the loss of sale for interiors and vice versa.”

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TISE 2024: Bold design takes tile to the next level

Floor Covering News

I think the vibe is very good,” said Patrick Warren, vice president, residential sales, dealer & showrooms, Daltile. What’s more, the new line is designed for outdoor and wet areas. “It’s perfect for wayfinding or illuminating around a pool,” said Kathy Green, director of brand strategy and communications. “It

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Coverings 2023 energizes the masses

Floor Covering News

“Leading up to the event, and as recent as [Tuesday] night, we have been trending 20% ahead on attendance versus our 2019 show—our benchmark— throughout the campaign,” Jenn Heinold, president of Taffy Event Strategies, the show management company for Coverings, told Floor Covering News. “So I think the vibe is ‘OK, we’re back, we’re 100%.’

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Rigid core reigns with a focus on innovation

Floor Covering News

What’s more, the company’s new Canopy brand focuses on a tech-first go-to-market strategy and geographical exclusivity for its dealer partners. It’s a 5mm, 28-mil product available in six designs: Travertine, Stone, Quartzite, Slate, Concrete and Terrazzo. We measure our sales every day, because this is a selling event for us.

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Surfaces 2023: Resilient touts premium products, ease of doing business

Floor Covering News

Making it an easy sale Mohawk introduced a slate of new resilient products—two launches each across its three master brands. Mohawk, for example, has revamped its brand messaging and marketing strategy—in addition to launching new products that meet key needs—to bring ease to the selling process. national residential sales manager.

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Ceramic: Suppliers boost value with innovation in color, size and installation for 2020

Floor Covering News

Flooring retailers, including those looking to gain back lost dollars from the growing popularity of vinyl products, would do well to turn to tile and stone, which offers high dollar sales and high margins, according to suppliers at The International Surface Event (TISE) held in Las Vegas earlier this year. “We Boosting retail sales.

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