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An infusion of youth produces ‘Ultimate Floors’

Floor Covering News

Ultimate Floors was founded in 2012 by Ofer Dardashti, a 30-year contractor who wanted to step out of construction. Since then, the brand has evolved from a supplier of traditional laminate products to what is now a provider of waterproof laminate, rigid core/SPC, glue-down LVT and even moldings. There was too much opportunity.”

Flooring 105
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Godfrey Hirst gets a fashionable brand refresh

Floor Covering News

Flooring retailers have embraced Godfrey Hirst for its wool carpets and timeless designs. Some Mohawk flooring retailers will carry both Godfrey Hirst and Karastan; others will carry Godfrey Hirst in lieu of Karastan. Their products are made with the best wool in the world—New Zealand wool— and they have wonderful designs.

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Armstrong Flooring products earn seven Starnet Design Awards

Floor Covering News

Designers and commercial flooring contractors partnered with Armstrong Flooring on projects that won seven 2020 Design Awards from Starnet Commercial Flooring , including the coveted 2020 Grand Prize. Our entire organization is proud to see our flooring products in action.”. Lancaster, Pa.—Designers

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Flooring retailers pushed to embrace artificial intelligence

Floor Covering News

It’s a quickly evolving field, one that will make us much more productive, and this will require us to adapt.” FCNews reached out to a dozen flooring retailers regarding their thoughts on AI technologies. Floor Coverings, San Jose, Calif. I’m interested in known, trackable production, impact and results.”

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Winning at Retail 2023

Floor Covering News

In fact, many successful flooring retailers know when to turn away business, even telling potential customers that they might be better served going elsewhere. We want customers to love the style and design of the products. Have you installed any new flooring in your showroom? Have you painted your walls recently?

Tulsa 98
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Florida Tile's Relive Inspired by Rich Colors of Reclaimed Wood

ISC Surfaces

Relive Florida Relive Montana Relive adds contemporary style by combining the contrasts of rustic and modern design into one. Florida Tile is available from ISC Surfaces in Missouri, Oklahoma, and Central / Southern Illinois.

Florida 40
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Daltile makes a bold ‘Statement’

Floor Covering News

the showroom-within-a-showroom concept serves as a destination within a store and is designed to increase profitability for dealers and simplify the shopping experience for consumers. Now, I know to look at the product back here on the display.’ layout is organized in such a fashion as to help RSAs separate products according to tiers.