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Merchandising: Sprucing ‘up’ during ‘down’ times

Floor Covering News

Why do I need a sales desk that separates staff from customers? Our space is designed to make customers feel at home.”. Des Moines, Iowa. Our expanded sales force quickly became the driving force behind our pandemic growth. The changes made during lockdown have led to increased sales and enhanced margins.

Iowa 98
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Carpet: Dealers pick their star performers

Floor Covering News

Doug Bertrand, Carpetland USA, Davenport, Iowa. It’s a product where price isn’t the driving force to [making] sales.” About the product: Color That Speaks To You is the reimagination of the Colorwall, a 20-year showroom anchor responsible for more than 40 million yards of carpet sales. S MART S TRAND N ATURAL E SSENTIALS.

Iowa 98
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Alliance Flooring members confident in Perfect Home

Floor Covering News

Simply put, Perfect Home is a curated selection of products designed to simplify the shopping experience for the consumer. It uses a two-pronged approach to flooring sales—merchandising and technology—to bridge the gap between the digital and in-store experience. Consumers want to see your 10 best products, not 100 pieces of carpet.