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Merchandising: Sprucing ‘up’ during ‘down’ times

Floor Covering News

Why do I need a sales desk that separates staff from customers? Des Moines, Iowa. Our expanded sales force quickly became the driving force behind our pandemic growth. The changes made during lockdown have led to increased sales and enhanced margins. Doing more with less is the key for us. The Floor Doctors.

Iowa 98
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Carpet: Dealers pick their star performers

Floor Covering News

Doug Bertrand, Carpetland USA, Davenport, Iowa. It’s a product where price isn’t the driving force to [making] sales.” About the product: Color That Speaks To You is the reimagination of the Colorwall, a 20-year showroom anchor responsible for more than 40 million yards of carpet sales. S MART S TRAND N ATURAL E SSENTIALS.

Iowa 98
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Alliance Flooring members confident in Perfect Home

Floor Covering News

It uses a two-pronged approach to flooring sales—merchandising and technology—to bridge the gap between the digital and in-store experience. The visual appeal of the display and color wall has resonated with customers at Lexington Paint & Flooring, Lexington, S.C. The AI RSA (Beth) is a tremendous leap forward.