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Flooring retailers pushed to embrace artificial intelligence

Floor Covering News

Bobby Merideth, owner of Flooring America OKC, Oklahoma City, is one of the more tech-savvy flooring retailers; yet, he is taking a cautious approach to AI as well, admitting, “As much as I employ the use of technology within our company, I have been late—and very resistant—to use AI.” Floor Coverings, San Jose, Calif. We can’t wait.”

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Industry disrupters 2024: Internal factors, external forces upend status quo

Floor Covering News

PureGrain direct digital print DLVT flooring uses digital embossing technology to create high-definition designs directly on a high-density rigid core. What’s more, the initiative is designed to change how retailers and manufacturers work together to sell that flooring. These products offer the realistic look and feel of actual wood.