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Ceramic: Differentiation via versatility

Floor Covering News

“Tile’s versatility in cladding multiple surfaces both indoors and outdoors sets it apart in the market by offering a comprehensive solution for all spaces,” noted Kathy Greene, director of brand strategy and communications, Emser Tile.

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Ceramic: Consumers yearn for outdoor living

Floor Covering News

“Whether it is a pool deck, formal garden space or patio/porch, providing the floor—the canvas on which the rest of the space will be designed and built around—is greatly important,” explained Tim Hanno, national director of strategic accounts, DecoVita USA. But that doesn’t mean dealers won’t find success with the right strategy.

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