Grout Painted Stone Strategy 
Floor Covering News
FEBRUARY 23, 2023
It’s been great; we’ve been swamped,” said Kathy Green, director of brand strategy and communications at Emser. “We From stone looks to refined metals, slates and bold colorways, AO had something on hand for any consumer need. MSI also showed new designs in the ever-popular stone-look format. But everybody has been very busy.
Floor Covering News
MARCH 13, 2023
Orlando – Coverings has released a sneak peek of new tile and stone products, along with a select preview of installation materials, tools and technology products, that will be showcased at Coverings 2023, set to take place April 18-21, 2023, here at the Orange County Convention Center. Roma, the latest collection from Tagina S.P.A.,
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Floor Covering News
DECEMBER 4, 2023
T he intense level of competition in the waterproof flooring segment —particularly the LVP/SPC/rigid core category—has resulted in aggressive pricing strategies to build market share. Stanton The Stanton Natural Beauty Stone 16 Series is a unique offering with the Stanton line and brings something different to the market.
Floor Covering News
FEBRUARY 20, 2023
Mohawk, for example, has revamped its brand messaging and marketing strategy—in addition to launching new products that meet key needs—to bring ease to the selling process. For Cali, the company’s California lifestyle branding and unique go-to-market strategy are designed to make it an easy sale for its trusted customers. “We
Floor Covering News
FEBRUARY 16, 2022
As a result, Bella has reinvigorated its go-to-market strategy as well as launched a new portfolio of hard surfaces products—including rigid core lines that run the gamut from mid-$1 to $4 price points, providing a good/better/ best option for dealers. With the micro and painted bevel, we weren’t getting the results we wanted.
Expert insights. Personalized for you.
98 
Let's personalize your content