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Don’t judge a book by its cover in sales

Floor Covering News

We don’t look at the clothing or car they drive,” said Pam Adams, co-owner of Iowa-based Snook’s of Okoboji. We market to the better products, and that’s what people come in for.” which is about 100 miles north of Sacramento, muddy boots and overalls are the norm. Experts warn against this approach. “We

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