Don’t judge a book by its cover in sales
Floor Covering News
APRIL 24, 2023
This colorful little anecdote illustrates a valuable lesson in modern retailing: Every person who enters the retail showroom is a potential client. We don’t look at the clothing or car they drive,” said Pam Adams, co-owner of Iowa-based Snook’s of Okoboji. We market to the better products, and that’s what people come in for.”
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