Why Our Brains Love Luxurious Interiors
Freshome Design & Architecture Magazine
SEPTEMBER 16, 2014
The researches found the luxury group experienced brain activity in their medial prefrontal cortexes, which is related to self-reflection and self-relevant processing, while the pragmatic group did not. Image Via: Stocker Hoesterey Montenegro. In it, they asked participants to look at images of cars.
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