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Ceramic: Differentiation via versatility

Floor Covering News

Tile’s versatility in cladding multiple surfaces both indoors and outdoors sets it apart in the market by offering a comprehensive solution for all spaces,” noted Kathy Greene, director of brand strategy and communications, Emser Tile. The collection resembles an elegant vein cut travertine look in two colors: Avorio and LaBlanca.

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TISE 2024: Bold design takes tile to the next level

Floor Covering News

What’s more, the new line is designed for outdoor and wet areas. “It’s perfect for wayfinding or illuminating around a pool,” said Kathy Green, director of brand strategy and communications. “It It has an anti-slip finish, so it’s perfect for outdoor use. This is a rare vein cut travertine.

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Fall intros: Key selling season touts hot new products

Floor Covering News

By Megan Salzano—W ith the pandemic shaking up product launch strategies, the fall selling season has become a key product launch phase for many suppliers. Made of 100% UV-stabilized polysilk, it features outdoor performance properties with an inviting indoor feel. Majorca also features a strong colorline. The Dixie Group. L’A MOUR.