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Ceramic: Differentiation via versatility

Floor Covering News

“Tile’s versatility in cladding multiple surfaces both indoors and outdoors sets it apart in the market by offering a comprehensive solution for all spaces,” noted Kathy Greene, director of brand strategy and communications, Emser Tile. The collection resembles an elegant vein cut travertine look in two colors: Avorio and LaBlanca.

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TISE 2024: Bold design takes tile to the next level

Floor Covering News

What’s more, the new line is designed for outdoor and wet areas. “It’s perfect for wayfinding or illuminating around a pool,” said Kathy Green, director of brand strategy and communications. “It Gamma—what Warren called the brand’s crème de la crème at the show—is a real marble mosaic that features drastic veining on top of exotic colors.

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Fall intros: Key selling season touts hot new products

Floor Covering News

By Megan Salzano—W ith the pandemic shaking up product launch strategies, the fall selling season has become a key product launch phase for many suppliers. While Surfaces remains the main stage for most manufacturers, new products are hitting the streets—and dealer showrooms—this fall that have never been seen before.

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Surfaces 2023: Resilient touts premium products, ease of doing business

Floor Covering News

Republic tapped the tile-look trend with the introduction of Solar Granite, a shiny marble look product, which is slip resistant and scratch resistant. Mohawk, for example, has revamped its brand messaging and marketing strategy—in addition to launching new products that meet key needs—to bring ease to the selling process.