Remove Painted Remove Stone Remove Strategy Remove Travertine
article thumbnail

Rigid core reigns with a focus on innovation

Floor Covering News

The company made its foray into the eco-friendly field with its Stone + Wood line, a PVC-free hybrid touting waterproof capabilities and enhances scratch resistance. The Stone + Wood collection—my dad, [Michael Raskin, CEO], has been working on for two years, picking out the right colors and really fine-tuning it. 1 selling product.

article thumbnail

Coverings releases 2023 product previews

Floor Covering News

Orlando – Coverings has released a sneak peek of new tile and stone products, along with a select preview of installation materials, tools and technology products, that will be showcased at Coverings 2023, set to take place April 18-21, 2023, here at the Orange County Convention Center. Roma, the latest collection from Tagina S.P.A.,

article thumbnail

Surfaces 2023: Resilient touts premium products, ease of doing business

Floor Covering News

Mohawk, for example, has revamped its brand messaging and marketing strategy—in addition to launching new products that meet key needs—to bring ease to the selling process. For Cali, the company’s California lifestyle branding and unique go-to-market strategy are designed to make it an easy sale for its trusted customers. “We