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Rigid core reigns with a focus on innovation

Floor Covering News

What’s more, the company’s new Canopy brand focuses on a tech-first go-to-market strategy and geographical exclusivity for its dealer partners. Happy Feet, for example, touted its virgin vinyl with a new glue-down and loose-lay product called Quarry. BHW also entered the WPC space, unveiling Freestone—its first WPC.