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Ceramic: Differentiation via versatility

Floor Covering News

“Tile’s versatility in cladding multiple surfaces both indoors and outdoors sets it apart in the market by offering a comprehensive solution for all spaces,” noted Kathy Greene, director of brand strategy and communications, Emser Tile. The collection resembles an elegant vein cut travertine look in two colors: Avorio and LaBlanca.

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TISE 2024: Bold design takes tile to the next level

Floor Covering News

What’s more, the new line is designed for outdoor and wet areas. “It’s perfect for wayfinding or illuminating around a pool,” said Kathy Green, director of brand strategy and communications. “It This is a rare vein cut travertine. It has an anti-slip finish, so it’s perfect for outdoor use.

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Coverings 2023 energizes the masses

Floor Covering News

“Leading up to the event, and as recent as [Tuesday] night, we have been trending 20% ahead on attendance versus our 2019 show—our benchmark— throughout the campaign,” Jenn Heinold, president of Taffy Event Strategies, the show management company for Coverings, told Floor Covering News. “So

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Rigid core reigns with a focus on innovation

Floor Covering News

What’s more, the company’s new Canopy brand focuses on a tech-first go-to-market strategy and geographical exclusivity for its dealer partners. It’s a 5mm, 28-mil product available in six designs: Travertine, Stone, Quartzite, Slate, Concrete and Terrazzo. BHW also entered the WPC space, unveiling Freestone—its first WPC.

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Fall intros: Key selling season touts hot new products

Floor Covering News

By Megan Salzano—W ith the pandemic shaking up product launch strategies, the fall selling season has become a key product launch phase for many suppliers. While Surfaces remains the main stage for most manufacturers, new products are hitting the streets—and dealer showrooms—this fall that have never been seen before.

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Coverings releases 2023 product previews

Floor Covering News

“After more than 30 years, Coverings continues to be the pre-eminent event for the global ceramic tile and natural stone industry as well as the pinnacle for product innovations and trends,” said Jennifer Hoff, president of Taffy Event Strategies, the show management company for Coverings. “As As the No.

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Ceramic: Suppliers boost value with innovation in color, size and installation for 2020

Floor Covering News

Emser Tile, for example, reinvigorated its Esplanade line of travertine-inspired glazed porcelain with a new polished look that it unveiled at TISE. There are staple products, but now people want to incorporate some pop,” said Kathy Greene, director of brand strategy and communications.

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