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Ceramic: Producers push innovation as consumption falls

Floor Covering News

2, 2019: Volume 35, Issue 11. As was predicted this time last year, consumption of ceramic tile in 2019 is lower than that of the previous year. The downward trend began in 2018, and the residential ceramic business slowed for the first three quarters of 2019. Raj Shah, president, MSI, noted a slowdown in new home sales as well.

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Tile: New applications expand segment’s potential

Floor Covering News

September 2/9, 2019: Volume 35, Issue 6. While the tile market is under pressure from the realistic visuals and waterproof technologies of resilient product lines, porcelain is taking its market share back through innovative new products. By Megan Salzano. parent company of the Daltile brand. “If

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LVT, WPC, SPC—which is right for your customer?

Floor Covering News

October 14/21, 2019: Volume 35/Issue 8. As the resilient category continues to expand into various subsegments, flooring dealers have had to stay abreast of where each product—once installed—will truly thrive. For instance, areas with direct sunlight could benefit from an SPC product. By Lindsay Gonzalez.

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NWFA Expo 2023 surpasses expectations

Floor Covering News

All hands on deck at the Mirage Hardwood flooring booth. Our expectation was that we would be back at 2019, pre-COVID-19 levels, which we are,” Martin explained. But it also has a rich history in forest products. One space that was particularly busy was the AHF Products booth, which was seemingly bustling from start to finish.

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Cali named among Inc. 5000 fastest growing companies—again

Floor Covering News

San Diego—Cali Brands, the omni-channel flooring and decking company, has secured its spot on the prestigious Inc. The company’s 2019 sales revenue grew to more than $133.6 The year-over-year growth reflects the manufacturer’s hard-won success in overcoming significant tariff increases on most of its products.

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ABCs of interactive marketing

Floor Covering News

The content formats we rely on today have an uncanny resemblance to the content formats we relied on yesterday—our blog posts look like print articles, our offers look like books, and our slide decks look like presentations. Do your products meet expectations? Common types of interactive marketing strategies. Interactive videos.

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