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STATS: Tile sales decline, comeback looms large

Floor Covering News

By Megan Salzano T he year 2020 was a year unlike any other in recent memory and had lasting impacts on every category within the industry both residentially and commercially. Ceramic tile, which has been faced with ongoing challenges for several years now, was no exception. Ceramic tile sales in 2020 declined roughly 5%.

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Installation: Grouts, mortars ‘seal’ the deal

Floor Covering News

However, often overlooked are the grouts and mortars that provide the functionality. Perhaps the most design-savvy of flooring categories, tile is most particularly supported by grout and mortar products. In fact, industry experts agree grout and mortar can make or break a tile installation.

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LIVE: Connect 2020 Day 5

Floor Covering News

The first week of Alliance Flooring’s two-week Connect 2020 concluded with Engineered Floors, Metroflor, Emser and Armstrong providing retailers with product reviews, training guidance and special deals on pallets. Craig Shedden, national sales manager for Emser, goes over the Home Gallery collection.

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Dealers share A+ products from 2020

Floor Covering News

By Ken Ryan T he year 2020 may be best known for COVID-19, which closed down much of the economy for several weeks. In fact, new product offerings and line extensions were robust in 2020 in what turned out to be a better-than-expected year for most flooring retailers and distributors. Or so you might think. Defend by Daltile.

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The Industry Disrupters of 2020

Floor Covering News

For the flooring industry, the pandemic has caused major supply chain disruptions that impacted manufacturers and distributors and, eventually, retailers—who at times throughout 2020 were out of stock on certain products. 1, 2020, Daltile’s RevoTile is the latest example of the brand’s innovation and leadership, company executives said.

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Ceramic: Suppliers boost value with innovation in color, size and installation for 2020

Floor Covering News

March 2/9, 2020: Volume 35, Issue 18. economy heading into 2020 with a hopeful outlook and poised for growth—unemployment is down and consumer confidence is on the rise—the time for tile to shine is now. has one of the lowest consumptions per capita of porcelain tile of all developed countries. By Megan Salzano.

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Ceramic: Category reaps benefits of booming housing market

Floor Covering News

Daltile’s new Defend is a distinct product line of high-performance ceramic tile featuring Microban technology, which will not wash off or wear away. By Megan Salzano-Birch—After two years of slow decline, the tile category is back on top. ceramic tile consumption rose 23.7% billion square feet of ceramic tile, up 34.8%