Adhesive Products Sales Strategy 
Floor Covering News
MARCH 22, 2021
By Megan Salzano It’s no secret that flooring accessory pieces such as premium underlayments are often the hardest to sell for the retail sales associate. If you’re a retail sales associate or a store owner, a premium underlayment is an opportunity to ‘sell the floor twice,’” said David Moore, senior director of accessories, Mohawk.
Floor Covering News
FEBRUARY 21, 2022
Shaw is maintaining its 2021 strategy of phased introductions to ensure it can offer the hallmark service on which it prides itself. Consumers will be drawn to this display from both the lighting and the breadth and depth of products.”. to $3.99, product only, depending on the style. Now, you have such beautiful products.”.
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Floor Covering News
AUGUST 12, 2021
Millennials are making a name for themselves in the flooring game, taking the lead on everything from marketing to retail ownership to product design. Some of the roles include accounting, logistics, product development, marketing, HR, sales and operations. director of sales, O’Krent Floors. CEO, Johnson Hardwood.
Floor Covering News
AUGUST 27, 2021
T oday, consumers want to know where a brand’s products are coming from and how they’re produced; they’re interested in sustainable business practices. Armstrong Flooring is boldly walking into the future with a revitalized brand, an optimized collection of flooring products and adaptive solutions for its customers.
Floor Covering News
JANUARY 31, 2024
Belknap-Haines has been selling DriTac—a Sika brand—products for over 19 years and will continue to offer Sika-DriTac brand wood and resilient flooring adhesives, while now also carrying and promoting Sika brand flooring installation solutions. The post Sika, Belknap-Haines expand partnership appeared first on Floor Covering News.
Floor Covering News
FEBRUARY 11, 2020
Effective tips to pricing the project vs. just selling the product. makes it a point to train his sales reps to be aware of strategies employed by competitors so they can respond accordingly. “We Having a solid footing in the industry provides the confidence to stand behind your products and your price proposals,” he explained.
Floor Covering News
FEBRUARY 14, 2022
For new construction, devote adequate time and strategy into creating the ideal environment before breaking ground. Choose the right products. Moisture mitigation products can help safeguard surfaces. Look for VOC compliant, odorless products without isocyanides or solvents. Ensure proper application.
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