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35th Anniversary: 35 people under 40

Floor Covering News

Some of the roles include accounting, logistics, product development, marketing, HR, sales and operations. Today, Amber Leigh is one of the key drivers behind the marketing for each of our brands from strategy to execution. director of sales, O’Krent Floors. He was promoted to CEO in February 2020. Andy Hogan, CEO, FEI Group.

Sales 98
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Premium underlayments: A path to add-on profits

Floor Covering News

By Megan Salzano It’s no secret that flooring accessory pieces such as premium underlayments are often the hardest to sell for the retail sales associate. If you’re a retail sales associate or a store owner, a premium underlayment is an opportunity to ‘sell the floor twice,’” said David Moore, senior director of accessories, Mohawk.

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Power of brands: Transparency on the rise

Floor Covering News

Steeped in tradition, Sika-DriTac has manufactured premium-grade adhesives, underlayment, rubber sports flooring and installation solutions for the wood and resilient floor covering markets for more than 60 years. So far the strategy seems to be working effectively. Everything is specified and built to industry standards.

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ABCs of job costing

Floor Covering News

makes it a point to train his sales reps to be aware of strategies employed by competitors so they can respond accordingly. “We Our clients are assured we are using the best underlayments, compounds and adhesives to validate the performance and warranties of the flooring products selected. “In Raasch and Murphy are not alone.

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Managing moisture is priority No. 1

Floor Covering News

For new construction, devote adequate time and strategy into creating the ideal environment before breaking ground. Opt for high-strength, solvent-free, pressure-sensitive adhesive that can handle high moisture applications without emitting any measurable VOCs. And always check installation standards. Ensure proper application.