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NFA Showcase: Supplier turnout, product diversification excites dealers

Floor Covering News

However, given the quality issues low-end SPC has been having, dealers were happy to see non-SPC products for a change. “We We saw a good mix of products, including hardwood and even rugs,” said Raffi Sarmazian, co-owner of Sarmazian Brothers Flooring, Waterloo, Ontario, Canada. The products weren’t just for show, either.

Products 105
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Indusparquet: What you don’t know may surprise you

Floor Covering News

While Indusparquet has been producing hardwood for 50 years, its products really landed along these shores back in 2006, when it was the major supplier to BR-111, the company that created the demand for exotic species such as Brazilian cherry. sales and marketing. But 100% of the solid products they sold were made by us—everything.

Brazil 98
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Exotics vie for their fare share of the hardwood pie

Floor Covering News

Boasting both unique performance and visual attributes, these unique species might not be as ubiquitous as the mainstream hardwood products, but they certainly have their place in the market. In order to generate awareness, sales and specifications in the market, the category must be promoted accordingly. accounts.

Brazil 52
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Feeling Groovy with Dimensional Tile

Architectural Ceramics

For local firm, Jennifer Gilmer Kitchen & Bath of Bethesda, Maryland, when designing her client’s open-concept kitchen, our Ambra Collection in the color Gris was a natural choice. Ask an AC sales associate, and we’ll take care of making sure you have the right sealant for your tile type. Cement tile. Escher-like way.

Namibia 113
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35th Anniversary: 35 people under 40

Floor Covering News

Millennials are making a name for themselves in the flooring game, taking the lead on everything from marketing to retail ownership to product design. Some of the roles include accounting, logistics, product development, marketing, HR, sales and operations. director of sales, O’Krent Floors. CEO, Johnson Hardwood.

Sales 98
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The enduring allure of exotic, imported hardwood

Floor Covering News

Over the past few years, European oak hardwood floors— especially white oak products —have reigned supreme when it comes to in-demand hardwood species. market roughly 15-20 years ago—is that the color palette over time fell out of favor with American consumers enamored with oak and maple. Brazilian oak from Indusparquet.

Brazil 98
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Power of brands: Transparency on the rise

Floor Covering News

T oday, consumers want to know where a brand’s products are coming from and how they’re produced; they’re interested in sustainable business practices. Armstrong Flooring is boldly walking into the future with a revitalized brand, an optimized collection of flooring products and adaptive solutions for its customers.