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Ceramic: Avoiding common pitfalls many RSAs encounter

Floor Covering News

Those challenges usually include labor, training, infrastructure and limited showroom real estate, to name a few. The biggest challenge for the dealer today is the shortage of skilled technicians to install ceramic tile,” explained Tony Wright, director of dealer sales, Dal-Tile. “The For Emser, training is No.

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Sika hosts installation training event

Floor Covering News

—Sika, a global supplier of specialty industrial chemicals, welcomed 23 installers from all over the state to its facility here for a two-day event focused on training and testing, held November 16 and 17. Sika partnered with the Ceramic Tile Education Foundation (CTEF) to host evaluations for its Certified Tile Installer (CTI) program.

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Breaking into tile without breaking the bank

Floor Covering News

It’s hard to dispute the visual prowess of the ceramic category—it is only limited in design by the user’s imagination—and suppliers agree it should be top of mind for dealers looking to break into the category. These product advantages create elevated demand from consumers seeking ceramic among the dizzying array of flooring options.

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The University of Ceramic Tile and Stone’s (UofCTS) Online, “Understanding the Basics of Ceramic Tile” Course is Updated

CTDA's Tiledealer Blog

The University of Ceramic Tile and Stone’s (UofCTS) Online. “Understanding the Basics of Ceramic Tile” Course is Updated. UofCTS also releases CTDA Certified Ceramic Tile Specialist (CCTS) Study Guide online course. The updated course has an expanded section on glass tile and mosaics.

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Ceramic: Consumers yearn for outdoor living

Floor Covering News

The past two-plus years have shown the strength of the tile industry as consumers flocked to the ceramic tile aisle for their home renovation needs in droves during the height of the pandemic. As the category continued to boom due to the pandemic, consumers looked to fill their homes with ceramic both indoors and outside.

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Employee Spotlight: Corporate Trainer Rachelle Bishop

Architectural Ceramics

AC: Tell us a bit of background about yourself, how did you come into your current role with Architectural Ceramics? After my husband and I moved to the DC area in 2011, I found Architectural Ceramics. From that, we all discovered that I have a knack for training, and that is when I realized what I am passionate about.

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Ceramic: The pros and cons of natural stone

Floor Covering News

Mosaic floors and backsplashes are hugely popular today. Regardless, education and sales training are imperative in order to communicate the story of natural stone.” – Villanueva-Heras, vice president of marketing, Emser. Stone tile’s square foot price is frequently higher than many porcelain products. Expanding applications.