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Exclusive: MSI sees opportunities amid challenges

Floor Covering News

Raj Shah, MSI co-CEO M S International, more commonly known as MSI, started making headlines about 15 years ago as an affordable source of ceramic tile and stone. Over the past decade, the 48-year-old company got into the SPC game in a huge way, becoming the second-largest supplier of that product in the U.S.

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MSI’s Shah outlines his strategy for success

Floor Covering News

According to their son, Raj Shah, president, it’s in the company’s DNA to continuously find ways to engineer methodologies in logistics, product innovation and merchandising and marketing strategies to make flooring and countertops more affordable and accessible to the consumer without sacrificing manufacturer or retailer profitability.

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STATS: SPC segment continues to lead the charge

Floor Covering News

When compared to ceramic tile, hardwood, laminate and other hard surface materials, resilient accounted for 50.6% The nature of click flooring in resilient really lends itself to the end user being able to make a quick transition,” said Ed Sanchez, vice president of product management, resilient, Mohawk. of dollars and 28.8%