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Industry Disrupters 2022: Shattering the status quo

Floor Covering News

Cali Floors. Cali Floors has proven to be a trusted partner for retailers in the face of hardship. This strategy has worked for the brand given that it has grown substantially over the last few years—including its recent acquisition by global flooring company Victoria PLC—and continues to expand its specialty retail network.

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Retailers reveal the suppliers they win with

Floor Covering News

By Ken Ryan B ehind every successful floor covering retailer is a supplier—or core group of vendors—with a vested interest in the health and vitality of that retailer. They embody the Dixie culture: understanding that our business starts with our customers.” —Jason McSwain, McSwain Carpets & Floors, Cincinnati. “We

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Mohawk is bringing the rhino back in a big way

Floor Covering News

The response to the new campaign, directly tied to the launch of the new SmartStrand Color Wall, has been fantastic, according to Kelli Widdifield, senior vice president of marketing. With the Surfaces launch of the SmartStrand Color Wall, Widdifield said Mohawk wanted a marketing campaign that would amplify its reach. “We

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