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Mohawk is bringing the rhino back in a big way

Floor Covering News

The response to the new campaign, directly tied to the launch of the new SmartStrand Color Wall, has been fantastic, according to Kelli Widdifield, senior vice president of marketing. With the Surfaces launch of the SmartStrand Color Wall, Widdifield said Mohawk wanted a marketing campaign that would amplify its reach. “We

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Industry Disrupters 2022: Shattering the status quo

Floor Covering News

How it works: The grout is applied at the factory via the addition of a colored wear layer between the décor film and the core. Since grouts are directly milled into this additional wear layer, the risk of grout damage, color deviations, staining and the gathering of mold is eliminated. Stainmaster. Mohawk Industries.

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Retailers reveal the suppliers they win with

Floor Covering News

As a company, Republic is setting new standards in health and safety, and has raised the bar on quality and environmental sustainability. Southwind always has really good stock inventory; they have a good color range, and their prices are really competitive. Nik Burdett, Atlanta Flooring & Design, Georgia, North Carolina.

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