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Alliance Flooring: All signs point to prosperity for group’s members

Floor Covering News

March 18/25, 2019: Volume 34, Issue 21 By Ken Ryan San Antonio—Alliance Flooring’s annual convention, held here March 9-12, once again proved that flooring retail can be fun, and that the mantra: “work hard, play hard” best suits these members.

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Must-have rigid core brands for 2021

Floor Covering News

The new year is moving right along, and with it has come new innovations and product lines from top brands across flooring categories. When looking for new rigid core flooring lines to onboard or turning to a proven collection to make the sale, flooring retailers seek out specific qualifications in both the product and supplier.

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Daltile’s RevoTile proves itself in the field

Floor Covering News

RevoTile is a true porcelain tile flooring that features a click-style installation method and Daltile’s signature design-driven looks. Flooring retailers and contractors who took on the new product at its launch have already seen positive results. By Megan Salzano. Officially launched Jan. RevoTile installs in three steps.

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Merchandising: Five tips for better product presentation

Floor Covering News

O’Krent Floors employs a receptionist to greet arriving customers and keep them occupied in the event a salesperson is not immediately available. “We have a receptionist who greets every customer once they walk through the door,” said Jason O’Krent, director of sales for O’Krent Floors, San Antonio, Texas.

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NFA showcase: Attendees relish face-to-face opportunities

Floor Covering News

Las Vegas—The NFA specialty vendor showcase that convenes on the eve of Surfaces has been called the most meaningful four hours in flooring—a forum that allows more than two dozen vendors to meet with 43 of the most influential flooring retailers in the industry, all in one room. Flooring of Oklahoma City.

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Power of Brands: Digital branding comes of age

Floor Covering News

Today, a company’s brand is more than just the font on its logo and the colors on its business cards. That digital branding usually equates to healthy advertising initiatives to promote that brand all year long—whether consumers are in the market for new flooring or not. O’Krent Floors, San Antonio, Texas.

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Industry reconnects with vigor in Las Vegas

Floor Covering News

The “show,” of course, was Surfaces 2022 —the first fully vested flooring convention since the beginning of the COVID-19 pandemic. The Surfaces 2022 event, meanwhile, featured all the major players as well as top-tier flooring retailers. Judy Rosas, Sergio Rosas Flooring, Valencia, Calif., I am new to the flooring business.