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Lunada Bay Tile names Chris Moderwell regional sales manager

Floor Covering News

—Lunada Bay Corporation has expanded its sales team with the appointment of Chris Moderwell as the Southeast and Texas regional sales manager. Chris’ experience and expertise have already made him a key addition to the Lunada Bay Corporation team,” said Chris Brown, North American sales director for Lunada Bay Corporation. “We

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Emser adds Suzanne Zurfluh to design team

Floor Covering News

Los Angeles—Emser Tile has named Suzanne Zurfluh as the company’s new director of design and trend. With two decades of experience in design and marketing luxury products, Zurfluh will enhance Emser’s strategy and broaden its position in product development and trend forecasting, the company said. Suzanne Zurfluh.

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An infusion of youth produces ‘Ultimate Floors’

Floor Covering News

Since then, the brand has evolved from a supplier of traditional laminate products to what is now a provider of waterproof laminate, rigid core/SPC, glue-down LVT and even moldings. The line also taps the wood-look trend with realistic colors and styles. The styles are nice neutral colors, too. The owner, the sales reps.

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Laminate: Giving rigid core flooring a run for its money

Floor Covering News

However, where laminate has had to play “catch-up” in recent years is in the waterproof/water-resistant department—the domain of rigid core products like SPC and WPC. Following is an overview of some of the latest laminate flooring products designed to give rigid core a run for its money.

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Lux Flooring’s laser focus on SPC

Floor Covering News

Lux Flooring’s SPC products feature a 22-mil thickness and a virgin stone core for added durability. W hile some flooring companies aim to be many different things to many different retailers—providing a breadth of product categories from wood to resilient to ceramic—Lux Flooring’s focus is singular: SPC luxury vinyl flooring.

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Avente Tile Talk: Artist Series Cement Tile Collection Grows with.

Tile Talk

In our continuing effort to bring you the highest quality in cement tile products and designs, were happy to announce that our Artist Series now includes the Guillermo and Tania collection. This new collection, created by artists Guillermo Gomez Lama and Tania Marmolejo, boasts eight different designs, each presented with three color options.

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NFA members extol benefits of event’s format

Floor Covering News

Larry Flick of The Floor Store (left), discusses product with Kris Flaherty of Flooringlines. Asked what his goal was for the show, Mike Croes, vice president of sales, said: “We’re looking to evaluate what NFA can offer us. We’ve been growing our business rapidly and are looking to double sales again this year.”.