Colors Painted Porcelain Strategy 
Floor Covering News
APRIL 26, 2024
The Coverings 2024 Best Booth winners revitalize the meaning of true innovation and inspire creativity with a range of formats, colors, styles and applications,” said Jenn Heinold, president of Taffy Event Strategies, the show management company for Coverings. Lea Ceramiche (Hall B, Booth 3887) received the Best Display Booth award.
Floor Covering News
FEBRUARY 23, 2023
It’s been great; we’ve been swamped,” said Kathy Green, director of brand strategy and communications at Emser. “We Color, for example, was at the forefront. People are less afraid of using color—and bright colors,” Sigrist explained. “So, Marazzi’s Rice tapped the color trend as well as the desire for a handmade-look.
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Floor Covering News
MARCH 13, 2023
“After more than 30 years, Coverings continues to be the pre-eminent event for the global ceramic tile and natural stone industry as well as the pinnacle for product innovations and trends,” said Jennifer Hoff, president of Taffy Event Strategies, the show management company for Coverings. “As As the No.
Floor Covering News
SEPTEMBER 3, 2020
One of MSI’s retail partners, Yates Flooring in Lubbock, Texas, features tile prominently and uses a key strategy of grouping color and material to help make the sale. To start, Holle suggested retailers group like colors and materials together, add room scenes and utilize paint. Seeing is believing.
Floor Covering News
SEPTEMBER 20, 2021
By Megan Salzano—W ith the pandemic shaking up product launch strategies, the fall selling season has become a key product launch phase for many suppliers. A subtle striae of color creates a nimble palette of neutrals and timeless hues. Lions Floor will launch a new collection of SPC colors in the fourth quarter of 2021.
Floor Covering News
JUNE 7, 2021
They are always coming to us with ideas and strategies on new merchandising concepts and new product development—additional ways of growing our business together. And it’s all built on a chassis of beautiful design and color.”. This is a strategy that we are trying to build and looking for new ways to gain sales growth.
Tile Talk
DECEMBER 11, 2012
With Arabesque, youll also receive the durable, time-tested benefits of cement tile with the added benefit of a broader color palette, and sizes and shapes that can be adapted to any décor and environment. Finally, unlike their bisque counterparts, Arabesque features a Paver Color Palette that includes 30 colors and two blends.
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