Waterproof flooring: Brands hone their core differentiations
Floor Covering News
MAY 17, 2023
W aterproof flooring has flooded the marketplace for several years now—and for good reason. Retailers far and wide continue to stress the feature’s ability to get consumers in the door. Whether it be via messy children, wayward pets or particularly raucous game nights, today’s flooring consumer is looking to protect their “fifth wall” investments with vigor.
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