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Ceramic: Differentiation via versatility

Floor Covering News

“Tile’s versatility in cladding multiple surfaces both indoors and outdoors sets it apart in the market by offering a comprehensive solution for all spaces,” noted Kathy Greene, director of brand strategy and communications, Emser Tile. Emser Emser’s new Radiant Floor tiles are designed for outdoor applications.

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Ceramic: Consumers yearn for outdoor living

Floor Covering News

Some homeowners are investing in elaborate covered outdoor kitchens and bar areas with large islands, grills, smokers, refrigerators and heaters that can essentially be used all year round. Flooring retailers who embrace this new space with just a little flair for design open themselves up to a great opportunity for additional sales.

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