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Ceramic: Differentiation via versatility

Floor Covering News

“Tile’s versatility in cladding multiple surfaces both indoors and outdoors sets it apart in the market by offering a comprehensive solution for all spaces,” noted Kathy Greene, director of brand strategy and communications, Emser Tile. Emser Emser’s new Radiant Floor tiles are designed for outdoor applications.

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Ceramic: Consumers yearn for outdoor living

Floor Covering News

In many areas of the country, porcelain pavers are an added market segment that, so far, traditional tile dealers have not covered,” said Paolo Mularoni, president, Del Conca USA. They are also an additional way to appeal to architects and designers who could match the interior and exterior design for a seamless transition.

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