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Ceramic: Differentiation via versatility

Floor Covering News

Ceramic Tile is the most versatile product in the industry with the ability to clad nearly every surface in the home, proponents say. Suppliers are making it easy for consumers to mix and match their styles, too, with new technology and design-forward products meant to flow from one surface to another.

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Ceramic: Consumers yearn for outdoor living

Floor Covering News

Consumers are spending more money on creating outdoor oases using products like Daltile’s My Stone Moon collection, seen here. . There is a big difference between a concrete floor that resembles your driveway and a calacatta marble paver that matches the floor of your kitchen or great room.

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