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Ceramic: Differentiation via versatility

Floor Covering News

“Tile’s versatility in cladding multiple surfaces both indoors and outdoors sets it apart in the market by offering a comprehensive solution for all spaces,” noted Kathy Greene, director of brand strategy and communications, Emser Tile. Not offering solutions for exterior spaces could mean the loss of sale for interiors and vice versa.”

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Ceramic: Consumers yearn for outdoor living

Floor Covering News

Consumers are spending more money on creating outdoor oases using products like Daltile’s My Stone Moon collection, seen here. . It’s no different when it comes to the growing “outdoor living” trend, which is a prime piece of the sales puzzle that flooring dealers should be taking full advantage of in 2022. told FCNews.

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