Flooring Grout Painted Strategy 
Floor Covering News
FEBRUARY 23, 2023
It’s been great; we’ve been swamped,” said Kathy Green, director of brand strategy and communications at Emser. “We The company also launched its Designer Grouts to allow consumers to create unique designs without the need for major renovations—or breaking the bank. I didn’t want people standing around.
Floor Covering News
DECEMBER 4, 2023
T he intense level of competition in the waterproof flooring segment —particularly the LVP/SPC/rigid core category—has resulted in aggressive pricing strategies to build market share. For 2024, Bella Flooring Group also plans to launch a new waterproof PVC floor featuring EIR technology and a 20-mil wear layer.
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Floor Covering News
SEPTEMBER 20, 2021
By Megan Salzano—W ith the pandemic shaking up product launch strategies, the fall selling season has become a key product launch phase for many suppliers. Available in 60-inch planks with 7- and 9-inch width options, Essentials Plus also features a painted bevel for added realism. Lions Floor. Ava by Novalis. plank format.
Floor Covering News
MARCH 13, 2023
“After more than 30 years, Coverings continues to be the pre-eminent event for the global ceramic tile and natural stone industry as well as the pinnacle for product innovations and trends,” said Jennifer Hoff, president of Taffy Event Strategies, the show management company for Coverings. “As As the No.
Floor Covering News
FEBRUARY 20, 2023
The category remains the leader in flooring when it comes to growth—SPC the reigning powerhouse. So, the outlook of those exhibiting resilient flooring at TISE 2023 provided a glimpse into what the industry could expect for the coming year. Luckily for flooring, that outlook was bright. “We It really creates a dynamic story.”
Floor Covering News
SEPTEMBER 3, 2020
Often the challenge is laid at the feet of industry shortcomings such as labor and product costs; however, there’s a much simpler explanation that once remedied could potentially boost the sales potential for flooring dealers big and small: in-store merchandising. Don’t underestimate the power of paint,” she said. Seeing is believing.
Floor Covering News
FEBRUARY 16, 2022
It makes me proud to see the flooring industry is so alive and well and healthy,” said Jenne Ross, director of marketing, Karndean Designflooring. “It New to the show floor. Surfaces 2022 saw the additional of several heavy hitters in the resilient category to the show floor. The answer is yes. “It
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