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NRF Distributors Flooring Market draws Northeast dealers

Floor Covering News

Amy Lemelin of NRF welcomes guests to the NRF Distributors New England Flooring Market. FCNews is here for NRF Distributors’ New England Flooring Market, a one-day trade show that draws more than 250 flooring retailers from the Northeast, primarily New England states. NRF is something of an anomaly among flooring distributors.

Flooring 105
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How to elevate your retail sales game

Floor Covering News

I’ve had so many opportunities to talk to flooring professionals at so many different levels. There are people who are starting their business; installers who are transitioning to retail; and flooring dealers shooting for $5 million, $10 million and more. They treat it as if it’s as simple as painting drywall.

Sales 105
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Armstrong Flooring launches Shop At Home campaign

Floor Covering News

Armstrong Flooring is set to launch a program to ship free flooring samples directly to consumers, as well as new enhancements to its online Design-a-Room tool, in an effort to make it easier for homeowners to plan their next project while home. “As Armstrong Flooring will ship up to three flooring samples for free.

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10 best sales strategies for success

Floor Covering News

A strong sales strategy creates the foundation for a cohesive and successful sales organization. Sales strategies and initiatives also align salespeople on shared goals and empower them to do their best work—keeping them happy and successful, too. Pitching can be the make-or-break moment in a sales strategy.

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Waterproof: Protecting specialty dealers’ profit margins

Floor Covering News

T he intense level of competition in the waterproof flooring segment —particularly the LVP/SPC/rigid core category—has resulted in aggressive pricing strategies to build market share. For 2024, Bella Flooring Group also plans to launch a new waterproof PVC floor featuring EIR technology and a 20-mil wear layer.

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Coverings celebrates design innovation with Best Booth Awards

Floor Covering News

“The Coverings 2024 Best Booth winners revitalize the meaning of true innovation and inspire creativity with a range of formats, colors, styles and applications,” said Jenn Heinold, president of Taffy Event Strategies, the show management company for Coverings.

Design 45
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Top three ways to keep homeowners on board

Floor Covering News

Paint a realistic picture. Another part of painting a realistic picture is helping clients visualize the design, as it can be hard for non-pros to translate blueprints, tear sheets and samples into a complete image. Using the above strategies, you can certainly get more clients to the finish line.