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An infusion of youth produces ‘Ultimate Floors’

Floor Covering News

Ultimate Floors was founded in 2012 by Ofer Dardashti, a 30-year contractor who wanted to step out of construction. Since then, the brand has evolved from a supplier of traditional laminate products to what is now a provider of waterproof laminate, rigid core/SPC, glue-down LVT and even moldings. There was too much opportunity.”

Flooring 105
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How some flooring dealers make ecommerce work

Floor Covering News

The idea of ecommerce is still in its infancy within the world of flooring. While the concept has found success within some home improvement-related industries—like home décor, furnishings and even electronics—flooring is a much different animal. Todd Herzig Pleasant Ridge Flooring and Design Detroit, Mich.

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Rick Cain elevated to president of Fabulous Floors

Floor Covering News

Carrollton, Texas—Fabulous Floors has named Rick Cain—formerly vice president of sales—to president of the company. In his previous role, Cain led Fabulous Floors’ expansion efforts in Texas, Oklahoma, Arkansas, Louisiana, Florida, Massachusetts, Georgia, New York, Virginia, California and Oregon.

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Full speed ahead for Johnson following distribution shuffle

Floor Covering News

The new year marks a new beginning for Johnson Hardwood Floors. And by going direct in certain markets, that will help us improve our overall inventory management.” “We have been very pleased with our recent launch of Johnson Hardwood products. Cartwright Distributing, Tri-State Wholesale Flooring and Walcro.

Houston 91
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Cement Tile: A Statement-Making Solution for a Historic Home Remodel

Cement Style

Julie and Barret Blondeau wanted to make a statement when they updated the bathroom in their 90-year-old home in Baton Rouge, Louisiana. To achieve their design goals, they selected cement tile from the Caprice collection from Villa Lagoon Tile to replace the outdated flooring in their bathroom. I’ve never used them before.

Cement 71
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Ceramic tile for safe and sustainable homes

Diary of a Tile Addict

Manufactured from clay and other naturally-occurring minerals, ceramic tile does not contain the chemicals present in other floor coverings that are receiving increased attention for their possible adverse health effects, such as formaldehyde, VOCs (volatile organic compounds) or PVC (polyvinyl chloride). Cordoba by Metropolitan.

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FloorCon 2022 kicks off in Arizona

Floor Covering News

Positioned as an all-inclusive industry event—not just for Broadlume customers—the three-day show features a packed schedule, full of educational and networking opportunities, interactive panel discussions, featured speakers and more, all aimed at providing flooring dealers with the information and tools needed to move their businesses forward.

Arizona 52