Grout Marble Painted Strategy 
Floor Covering News
FEBRUARY 23, 2023
It’s been great; we’ve been swamped,” said Kathy Green, director of brand strategy and communications at Emser. “We The company also launched its Designer Grouts to allow consumers to create unique designs without the need for major renovations—or breaking the bank. I didn’t want people standing around.
Floor Covering News
SEPTEMBER 20, 2021
By Megan Salzano—W ith the pandemic shaking up product launch strategies, the fall selling season has become a key product launch phase for many suppliers. Available in 60-inch planks with 7- and 9-inch width options, Essentials Plus also features a painted bevel for added realism. Ava by Novalis. plank format. A SCENDANT.
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Floor Covering News
DECEMBER 4, 2023
T he intense level of competition in the waterproof flooring segment —particularly the LVP/SPC/rigid core category—has resulted in aggressive pricing strategies to build market share. To further entice retailers, Stanton has added new enhanced bevel for a realistic, low-profile grout line.
Floor Covering News
FEBRUARY 20, 2023
Republic tapped the tile-look trend with the introduction of Solar Granite, a shiny marble look product, which is slip resistant and scratch resistant. Mohawk, for example, has revamped its brand messaging and marketing strategy—in addition to launching new products that meet key needs—to bring ease to the selling process.
Floor Covering News
SEPTEMBER 3, 2020
One of MSI’s retail partners, Yates Flooring in Lubbock, Texas, features tile prominently and uses a key strategy of grouping color and material to help make the sale. Having mini vignettes, room scene photography and grouted boards helps them envision the tile in their home. Don’t underestimate the power of paint,” she said.
Floor Covering News
FEBRUARY 16, 2022
As a result, Bella has reinvigorated its go-to-market strategy as well as launched a new portfolio of hard surfaces products—including rigid core lines that run the gamut from mid-$1 to $4 price points, providing a good/better/ best option for dealers. With the micro and painted bevel, we weren’t getting the results we wanted.
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